44% of Professionals Boost their Social Media Content with the help of AI.
Another 36% would like to do the same, according to Hays data, but have not yet taken the plunge.
Artificial intelligence (AI) makes it possible to improve personal brand management on the internet, contributing to professional success in a job market that has become increasingly competitive.
This is explained by Hays, which notes a growing use of AI technology to publish content on social networks, including those of a more professional nature.
According to a survey conducted by the company, 44% of workers have already used AI to boost their content on social platforms and 36% would like to do so, but have not yet taken the step. This means that only 2 out of 10 people rule out its use.
Added to this is the fact that almost half (48%) of respondents always consider their brand when posting something on social media. Twenty-two percent limit this precaution to professional tools such as LinkedIn. The remaining 30% do not make it a habit to do so.
From the recruiters‘ point of view, 95% consult only LinkedIn when reviewing networking profiles as part of the candidate assessment process.
This leads Hays to warn of the importance of maintaining an up-to-date profile, highlighting experience, skills and achievements.
‘A well-worked personal brand improves positioning in the job market, increasing credibility and notoriety,’ says Alba Solís, Senior Manager of Perm Recruitment Services at Hays Spain.
‘This not only provides professionals with greater recognition from leaders in their sector and expands their opportunities for employment and growth within companies, but for those in management positions, a solid digital presence reinforces their reputation and provides transparency in the corporate environment,’ she says.
‘A well-managed personal brand not only inaugurates doors to new job opportunities,’ he insists, ’but also strengthens positioning within a company.
Solís stresses the power of personal branding in leadership positions in reinforcing ‘the image and prestige of the company’.
For this reason, he recommends ‘creating original and value-added content, maintaining regular activity and taking advantage of industry trends and debates to generate interaction’, which ‘will help to build a consistent visual and communicative identity across all platforms’.
‘Personal branding is a key pillar in the career of any professional or company,’ he says. ‘Its proper management strengthens credibility, expands opportunities and allows you to stand out in a constantly evolving job market.’
AI helps to create content and enhance digital communication, although experts remind us that we should not lose authenticity in the message.
Technology ‘can strategically enhance the impact and coherence of communication on platforms such as LinkedIn’, acknowledges Alba Solís. ‘However,’ she adds, ’it should always be used judiciously, ensuring that the voice and essence of the professional remain intact.
