5 Challenges that Will Condition a Company’s Competitiveness in 2025
‘Competitiveness is no longer a question of cost or size, but of the technological and cultural adaptability of organisations’, warns the consultancy firm Setesca.
To succeed in a highly competitive world marked by the innovative pulse, companies must take into account a series of challenges.
The consultancy firm Setesca, which has published the report ‘The value of the IT Department in times of strategic transformation’, identifies five major challenges that will condition the ability of companies to differentiate themselves throughout 2025. ‘Competitiveness’, says Jordi Damià, CEO of the company, “is no longer a question of cost or size, but of the technological and cultural adaptability of organisations”.
In his opinion, cybersecurity and regulatory compliance are the first major obstacle that organisations must overcome due to the increase in threats such as ransomware-as-a-service. There is also the growing influence of artificial intelligence tools, which serve both to launch new attacks and to stop them.
Second, companies should complete their digital transformation processes and adopt the latest technologies. This includes cloud computing, 5G and automation solutions.
‘Technology is no longer an advantage: it is a barrier to entry to compete,’ warns Setesca, adding that “lack of technological investment is reducing the competitive advantage” in many businesses.
Another area that needs to be addressed is attracting qualified talent, which is often in short supply, and managing IT costs as technology departments become more expensive.
‘The solution’, according to Setesca, “is to integrate technological training from the organisational base, in collaboration with educational centres and dual training programmes”.
The rise of artificial intelligence is a challenge in itself, along with its integration into the corporate environment and proper data analysis.
Finally, Setesca points to ‘innovation as a differentiating factor’ and explains that, ‘in a business environment marked by constant disruption, innovation has ceased to be an optional advantage and has become a structural factor of competitiveness’.
In this sense, ‘digitalisation cannot be limited to optimising processes: it must form an integral part of the value proposition, the business model and the organisational culture’, explains the consultancy firm. ‘Integrating emerging technologies such as artificial intelligence, automation or advanced data analysis allows not only to gain efficiency, but also to offer personalised experiences and adapt with agility to market changes’.
