5 Predictions for the Cyber Security Industry in the EMEA Market
Palo Alto Networks expects, among many things, that companies will face up to their quantum readiness.
The end of 2024 is approaching and, with it, companies in the technology sector are setting out their predictions for the new year.
Palo Alto Networks, for example, has shared its predictions for the industry with a focus on EMEA (Europe, Middle East and Africa).
On the one hand, it expects ‘rigorous measurement of cybersecurity efforts’ to become the norm. This involves the use of key performance indicators and is linked to the increasing role of artificial intelligence (AI), which not only serves businesses to protect themselves but also cybercriminals to attack.
Technological innovation will have more effects than that. Palo Alto Networks explains that ‘the rise of AI co-pilots forces a rewrite of cybersecurity job descriptions’.
On the impact of cybersecurity on the fight against climate change, he says that ‘practitioners are looking for “double wins” by reducing costs and carbon footprint’. Companies will look to sustainable practices to reduce the effect of their digital infrastructure on the environment, including optimising AI models and consolidating resources.
In the coming year, ‘organisations will address the early stages of their quantum readiness’ by developing a roadmap to address the threats of quantum and seize the opportunity.
Finally, Palo Alto Networks believes that regulatory compliance will be redefined and that ‘cybersecurity teams will be under pressure to demonstrate “impact” rather than “intent”’.
