Book Tip: Artificial Intelligence as a Business Booster for Companies

For publisher Harald Schönfeld, “interim managers” are particularly suited to the topic. Artificial intelligence is changing markets comprehensively, “even at an almost unimaginable speed due to its exponential development.” According to a study, almost two thirds of top managers in Germany, Austria and Switzerland are convinced that AI will increase productivity.

Broad spectrum of book contribution

The spectrum of articles in the new AI book ranges from the introduction and challenges of using AI to cross-sectional functions such as marketing, human resources, controlling and sustainability management through to industry-specific examples from which many lessons can be learned for other industries. The topics in detail:

Learning from interim managers (Dr. Harald Schönfeld),
AI: History, applications, challenges (Eckhart Hilgenstock),
The three dimensions of artificial intelligence (Ulvi Aydin),
Artificial intelligence – stumbling blocks when introducing it in the company (Falk Janotta),
Artificial intelligence in marketing (Melanie Heßler),
AI & Co. in personnel and sustainability management (Udo Fichtner),
Artificial intelligence in construction project management (Klaus-Peter Stöppler),
Business Intelligence: How AI is revolutionizing controlling (Jürgen Kaiser, Oliver Strass),
Bringing AI applications into the organization (Dr. Albert Schappert),
The future of the fashion industry (Klaus Becker).

About the book

“Künstliche Intelligenz als Business-Booster für Unternehmen” (Artificial intelligence as a business booster for companies)
Interim Manager berichten aus der Praxis
by
Dr. Harald Schönfeld, Eckhard Hilgenstock, Ulvi Aydin, Falk Janotta, Udo Fichtner, Klaus-Peter Stöppler, Dr. Albert Schappert, Melanie Heßler

ISBN 978-3-98674-110-5