Dell Technologies Bets on AI and Cybersecurity to Lead the Digital Transformation in Iberia

Dell Technologies has held an informative meeting with Isabel Reis, recently appointed as the company’s general manager for the Iberia region (Spain and Portugal), where she shared the company’s vision and strategy, highlighting the crucial role of Artificial Intelligence (AI) and cybersecurity in the current business landscape.

Reis presented artificial intelligence as a main focus, exploring its implementation internally to improve efficiency and externally to deliver solutions to customers in various industries, including the importance of defining the customer’s desired outcome. Finally, topics such as cybersecurity, partner strategy and business growth were touched upon, highlighting the relevance of data centers and Dell’s preparedness for potential geopolitical impacts.

Strategy and vision

Dell Technologies reaffirms its commitment to innovation, collaboration with its partners and support for its customers on their path to digital transformation, with Artificial Intelligence and cybersecurity as fundamental pillars of its strategy in Iberia.

As the executive states, the company’s objectives are to strengthen its relationship with customers and partners, maintain growth, consolidate its position as a benchmark in Artificial Intelligence and cybersecurity solutions, and ensure that companies can operate in more secure digital environments: ‘My priority right now is to talk to all customers and partners. Our vision and strategy in Spain is very simple: to continue to grow, to be an excellent company in artificial intelligence solutions and to be a very important partner in cybersecurity’.

Market data

Although no specific figures were provided for Iberia, the growth trend remains in line with the global market. Reis stressed that Spain has a relevant weight in Europe, although not comparable to markets such as the United Kingdom, Germany or France.

In regards to the current geopolitical situation, Reis stated that the company is prepared to face possible geopolitical impacts, such as data repatriation policies or international trade restrictions, thanks to its network of factories in Europe, which minimises the impact on the prices of its products in the face of the tariff measures presented by US President Donald Trump.

Fortunately, Dell is well prepared for potential international policy impacts, thanks to its network of factories in Europe’, which minimises the impact on the prices of products sold in the region.

Artificial Intelligence as a Driver of Business Transformation

Dell believes that AI is not a new concept, being present in various aspects of everyday life, and points out that ‘the difference lies in generative AI’, which allows data to be transformed into valuable information to personalise offers and improve competitiveness. Isabel Reis pointed out that Dell Technologies considers AI as one of its main strategic focuses.

So much so, that Isabel has stated emphatically that the company is adapting AI both in its internal structure and in the solutions it offers to its customers to foster agility and readiness. ‘Companies need to implement AI solutions at different levels to remain competitive, flexible and agile.’ In addition, she said that Dell is also adapting it in its own structure: ‘We are implementing AI in our own organisation with a project called Dell Modernization, which allows our employees to have more time to interact with customers and partners.’ internal tools to have more agility and readiness,’ the leader explained. Dell is also working on integrating AI into the workplace for employees and developing applications and new solutions to drive competitiveness.

In a market comparison, Reis explained that while there is a sense of caution in the European market about mass deployment of AI projects compared to the US, the company sees the adoption of artificial intelligence as ‘inevitable’ to stay competitive. ‘Companies are trying to land the projects, but they need to know the outcome.

In this regard, Isabel said that Dell was the first company to develop an ‘AI Factory’ together with Nvidia, a center dedicated to facilitating the adoption of AI solutions for businesses through testing, consulting and advice on expected outcomes: ‘We were the first company to develop an AI Factory together with Nvidia. We are involved in all data center projects related to artificial intelligence’.

Data center strategy

Data centers remain one of the pillars of Dell Technologies’ business. Reis noted that with the increasing adoption of AI solutions, data centers are experiencing sustained demand and steady growth. Dell’s strategy in this area is based on offering solutions that allow its customers a ‘cloud-like experience’ in physical infrastructures, combining the advantages of on-premises environments with the flexibility of the cloud.

In addition, the company is committed to a multi-cloud strategy, ensuring that companies can operate with multiple cloud providers and maintain control over their data and applications in a cloud-like experience: ‘Through our solutions and consulting, we enable customers to test without the need for a large investment, using available infrastructure to define the outcome they want to achieve,’ she explained.

Strong commitment to the Partner Channel

Isabel Ries reaffirmed her strong commitment to her partner channel: ‘We are very clear that we cannot succeed alone. The partner policy is sufficiently interesting’, she emphasised. The ‘Partner Storage First’ initiative prioritises that sales of storage solutions are made in collaboration with partners. The executive also recognises that ‘no company can implement an artificial intelligence or cybersecurity solution in isolation’, and that a strong partner ecosystem is essential.

Cyber security bolstered by AI and expertise

In the area of cybersecurity, Isabel Reis stressed that ‘cybersecurity is a key issue on our agenda. With increasing digitisation, attacks are constant and it is essential to have a Zero Trust strategy.’ Dell has an internal Zero Trust policy and is focused on helping its customers implement the necessary strategies. Its Data Domain-based solutions include a ‘shuttering’ system that isolates information from the network for data recovery in the event of an attack, recognising that most attacks occur through backup systems.

The company’s general manager for the Iberia region also stressed the importance of AI in keeping the business running. ‘At Dell, cybersecurity is not only a question of products, but also of services, processes and a global strategy that allows companies to guarantee business continuity’.

Conclusion of the meeting

In this way, and as Isabel Reis, the company’s general manager for the Iberia region (Spain and Portugal) wanted to express, Dell Technologies reaffirms its commitment to innovation, collaboration with its partners and support for its customers on their path towards digital transformation, with Artificial Intelligence and cybersecurity as fundamental pillars of its strategy in Iberia.