Hey Lou Hotels Uses AI Agents from Salesforce
Hey Lou Hotels is leveraging AI agents from Salesforce to enhance its guest services by integrating Customer 360 and Data Cloud solutions with Agentforce.
“By combining all our data on a single platform, Salesforce opens up extensive opportunities for us to automate processes with Agentforce,” says Martin Kemmer, Managing Partner of Hey Lou Hotels. “The Data Cloud, in combination with Agentforce, allows us to offer our guests the personalized support and first-class service they expect from us, based on data.”
With the configurable AI agents in Agentforce, Hey Lou Hotels aims to improve efficiency in simple, repetitive tasks while also personalizing the digital guest journey—from booking to stay to check-out.
Existing Chatbot Projects Completed
Hey Lou Hotels began collaborating with Salesforce in CRM and digital engagement only a few months ago. During this time, the company terminated existing pilot projects involving chatbots to focus on the rapid implementation of Agentforce. By mid-2025, Hey Lou plans to deploy AI agents based on Agentforce for both back-office operations and guest-facing processes.
“Agentforce ensures smooth self-service processes for guests and gives hotel staff the freedom they need to focus on individual customer needs,” says Alexander Wallner, Head of Salesforce Germany.
