Majority of German Companies Trust European Technology Providers
According to a recent survey by YouGov and Enreach, data protection and data security are decisive factors when selecting technology providers.
According to the survey of around 500 corporate decision-makers, 83% of respondents believe that data protection is an important issue for customer trust and good customer relationships. 81 percent of respondents also believed that companies should give preference to German or European providers of AI or cloud communication solutions in order to ensure compliance with EU data protection standards.
A recent survey by YouGov and Enreach shows that the majority of German companies trust European technology providers (Image: Enreach).
Trust in European providers
Geographical origin plays a role for many business decision-makers when selecting a provider for conversational AI and cloud communication solutions. Over half of those surveyed disagreed that the origin of a technology provider is of secondary importance.
About the survey
The data used is based on an online survey conducted by YouGov Germany from 21.03. to 26.03.2024, in which 521 business decision-makers took part. The results were weighted and are representative of the proportion of employees per company size, Nielsen region and gender.
