Metaverse: Keys to Understanding Its Impact at the Economic, Consumer and Social Levels

The Metaverse concept has evolved so much that it has become the next step in the transformation of the Internet. It is created, here, what would be a projection of a universe parallel to real life, combining virtual, augmented, and mixed reality.

But what are the keys that analyze the impact of its arrival in terms of economy, consumption and society? Softtek, a company specialized in digital transformation services and solutions has decided to list these key points.

The creation of the Metaverse arises from the search for disruptions around digitization and virtualization, the advances achieved by digital connectivity and the development of Extended Reality. The main features are: 3D virtual spaces, immersiveness, the new generation of devices, and the purchase of virtual objects.

“There are many business disruptions that digitization and virtualization have generated in recent years. This constant evolution seems to have reached a significant turning point thanks to the Metaverse; an ecosystem that will drive exponential innovation and co-creation processes, generating new products, services and business models, and above all, will give companies the opportunity to design hybrid and radically different experiential interactions,” said Daniel Palacios, Head of Digital Innovation Softtek EMEA.

The Metaverse offers endless possibilities to drive experimentation, innovation and co-creation that will foster the creation of new business models and new experiences for consumers. For this reason, leading companies have not wanted to overlook these new initiatives by creating their own virtual worlds. And, although the Metaverse is still at an early stage of development, the absence of regulations is not delaying its evolution.