PC Market to Recover by 2024

Market analysts see signs of recovery in the more traditional personal computers (desktops, notebooks and workstations). IDC expects worldwide PC shipments next year to reach 261.4 million units.

This will be an increase of 3.7% from the 252 million expected for 2023, when the market will still suffer a double-digit decline. The same consultancy estimates that this decline will be 13.7 %.

“Consumer demand remains tepid at best, as the segment continues to face economic headwinds,” explains Jitesh Ubrani, research director at IDC. Added to this are “challenges from other devices, including smartphones, consoles, tablets and more, making 2023 the year with the largest annual decline in consumer PC shipments since the category’s inception”.

However, business-targeted devices could face a different fate. Here, changes such as the introduction of generative AI tools or an evolution at the processor level are taking place. AMD achieved an 11% share in 2022 and Apple achieved just over 5%.

In addition, the impact of remote and hybrid work environments persists, which will have consequences at the computing level. The approaching end of support for Windows 10 will also drive enterprise PC upgrades.

IDC notes that the 261.4 million units expected by 2024, it is more than the 259.6 million units shipped in 2018. However, there is still some way to go in terms of recovery, as the projected number is still lower than in 2019, just before the coronavirus pandemic was declared.