Phishing Instead of Love: Cyber Fraud Around Valentine’s Day

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Phishing instead of love: cyber fraud around Valentine's Day

In January 2025, security researchers from Check Point monitored over 18,000 new websites on the subject of love and Valentine’s Day.

Check Point has observed a consistent rise in phishing scams around Valentine’s Day in recent years and has regularly issued warnings. This year, the number of new domains on this topic increased once again compared to the previous year—along with a rise in fraudulent websites.

Increase in Valentine’s Day Domains Since 2019

New domains for Valentine’s Day in a year-on-year comparison since 2019
(Source: Check Point Software Technologies Inc.)

Example of a Phishing Email

At the end of January 2025, Check Point Research (CPR) uncovered a phishing email campaign designed to lure consumers with a fake offer to win a “Valentine’s basket.” These emails, with subject lines such as “You won… a Valentine basket!”, were nearly identical, differing only in the name of the shop. Each email prompted recipients to answer a few questions for a chance to win, all featuring the same enticing image.

Hackers attempted to trick victims into clicking malicious links, falsely promising a reward. Many security services flagged these links as phishing attempts, likely used to steal personal data and payment information.

 

Examples of Recent Phishing Emails in the U.S. (Source: Check Point Software Technologies Inc.)

How to Identify and Avoid Phishing Attempts

  • Never respond to suspected phishing emails. If an email contains an unfamiliar link, an unexpected attachment, or requests a reply, do not click on it, open attachments, or respond.
  • Report and delete suspicious emails. Notify your security department before deleting the message.
  • Never share login credentials. Many people reuse usernames and passwords across multiple accounts. If attackers gain access to one, they could compromise several of your online accounts.
  • Be cautious of deals that seem too good to be true. An 80% discount on a new iPhone or expensive jewelry is rarely a legitimate offer.
  • Avoid clicking promotional links in emails. Instead, search for the retailer directly via a search engine or visit their official website.