Ringover: ‘Automation is at the Heart of Efficient and High-Performing Teams’
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We interviewed Ludovic Rateau, recently appointed CEO of Ringover following almost 10 years as the company’s CTO.
– You have recently been appointed CEO of Ringover, what motivated you to take on this role after having been CTO of the company?
Taking on the role of CEO at Ringover was a natural evolution of my career within the company. As CTO, I was deeply involved in building and developing our product, ensuring it remained at the forefront of innovation and addressing the evolving needs of our customers.
What motivated me to take on this role was the opportunity to drive a broader vision, not just from a technology standpoint, but as a global leader in modern telecommunications. Our expansion into international markets, our commitment to customer success and our mission to redefine business communications require a strong alignment between technology, strategy and execution.
With a deep understanding of our product and market, the time was right for me to take on a leadership role that would allow me to guide Ringover into its next phase of growth, continue to break barriers and deliver exceptional value to our customers.
– What have been the biggest challenges in your transition from CTO to CEO?
The transition from CTO to CEO has been an exciting challenge, requiring a shift from a technology-focused mindset to a broader, more strategic leadership approach.
One of the biggest challenges has been ensuring strong alignment across all teams – Product, Sales, Marketing and Customer Success – so that everyone is working towards a unified vision. As CTO, my role focused on developing the best technology; as CEO, I now ensure that this technology translates into tangible value for our customers, driving growth and market expansion.
Another challenge has been to scale the business while maintaining our culture of innovation. With Ringover’s rapid international growth, it is essential to balance operational efficiency with continuous product advancement. This means making decisions that simultaneously take into account technology, customer experience and business strategy.
Ultimately, my role as CEO is to bridge the gap between vision and execution, align teams around our long-term goals and ensure that every decision we make strengthens Ringover’s position as a leader in modern telecommunications.
– How does your technical background influence Ringover’s strategic direction?
At Ringover, product excellence remains our number 1 goal – it’s in our DNA. While staying true to our foundation, we are accelerating into the future, expanding our presence both geographically and by deepening our impact on our customers’ operations. We go beyond enabling phone calls; we empower businesses with automation, conversation analytics and data-driven insights to improve customer satisfaction and loyalty.
My technical background plays a key role in defining Ringover’s strategic direction. It allows me to quickly identify where to invest our resources to ensure the right go-to-market strategy and deliver what our customers need, both today and in the future. Anticipating their needs is crucial. Being an engineer allows me to translate this vision into a technical roadmap, ensuring we stay ahead of the curve, without making customers wait for technology to catch up.
At Ringover, we adopt a ‘one step ahead’ mentality, backed by realistic strategic plans that drive innovation and sustainable growth.
– Ringover has experienced significant expansion in international markets – what have been the key factors in this success?
Ringover has successfully expanded into international markets, with offices in Barcelona, Paris, Atlanta and London. This growth has been driven primarily by two key factors. Firstly, our product stands out for being intuitive and easy to use, while offering over 200 advanced and enhanced features, making it a powerful solution for modern businesses.
Secondly, our commitment to customer support and success has been a crucial factor. We have dedicated teams in our four core markets, offering comprehensive customer support and success management in three languages: English, French and Spanish. By combining cutting-edge technology with exceptional customer service, we have built a strong presence in international markets.
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– How would you describe Ringover’s corporate culture and how has it evolved since its founding?
Ringover’s company culture has been shaped by its strong foundation in technology and product innovation. Since our inception, we have evolved from a team of 50 people in 2018 to a dynamic group of 326 today. While our growth mindset has expanded, our core values remain intact: being at the forefront of the market, fostering unity and embracing creativity.
Being ahead of the curve is in our DNA: we continually push the boundaries to lead the industry. Unity is essential to our success; our teams collaborate across functions and locations to drive a shared vision. And ingenuity defines the way we work: we always look for the smartest, most effective solutions rather than settling for the status quo. As we grow, our culture remains deeply rooted in innovation, adaptability and the relentless pursuit of excellence.
– Ringover has ambitious goals for 2025. Can you share some of these goals and how you plan to achieve them?
Our goal has always been – and will continue to be – to offer the best product that adapts to the changing needs of our customers. We are committed to equipping them with the tools they need to deliver exceptional customer service, ensuring efficiency, reliability and seamless communication. While our product roadmap is broad and ambitious, and we strive to push technological boundaries, our ultimate goal remains clear: to deliver a powerful and intuitive solution that enables our customers to maximise their success in an ever-changing business landscape.
– How do you see technology, and more specifically AI, transforming business communications?
The telecommunications industry is undergoing a profound transformation, driven by rapid technological advances. In the coming years, AI, automation and cloud-based solutions will redefine the way businesses and consumers interact with communication systems. AI routing systems will automatically direct queries to the most appropriate agent or chatbot, reducing wait times and improving customer satisfaction. Personalisation will reach new heights, as AI will analyse previous interactions to anticipate the user’s needs and provide proactive assistance. For example, our AI-powered Empower solution allows users to see the history of previous calls, identifies bottlenecks and recommends next steps for the customer relationship by providing AI tips to improve agent performance.
– Ringover offers a comprehensive cloud telephony solution, how has this solution improved operational efficiency for your customers?
Traditional phone systems slow businesses down with high costs, rigid configurations and complex maintenance. Ringover removes those barriers with a completely cloud-based, plug-and-play solution that drives efficiency:
- Instant setup and zero maintenance – No hardware or lengthy installations, just seamless deployment.
- Remote-friendly and scalable – Teams can call, message and collaborate from anywhere. Plus, users, numbers and workflows can be added in minutes, without IT hassle.
- AI-powered call management – Intelligent routing, automated transcripts, summaries and analytics optimise every interaction.
- Integrated communications – Synchronises natively with CRMs, support and productivity tools to eliminate manual tasks.
- Cost optimisation – No hidden fees or additional infrastructure; just predictable pricing and smarter business communications.
By simplifying communication, Ringover helps businesses reduce wasted time, improve responsiveness and scale effortlessly.
– What specific Ringover cloud telephony features stand out from the competition?
What sets Ringover apart from its competitors is our unique combination of advanced artificial intelligence, detailed analytics and unlimited, transparent pricing, while ensuring the highest level of data protection.
Unlike many providers that rely on third-party AI, we have developed our own in-house intelligence, allowing us to offer highly specialised features such as intelligent automation and real-time conversation analytics. Our platform also provides deep, actionable insights with advanced statistics, including geographic data, agent performance tracking and omni-channel reporting, enabling businesses to optimise their customer interactions.
In addition, our unlimited calling plans to 110 destinations ensure full transparency and scalability without unexpected costs. Beyond these differentiating features, data protection is a top priority for us. While many competitors are US-based or rely on third-party infrastructures such as AWS, Ringover is fully compliant with European regulations, guaranteeing the security and sovereignty of our customers’ data.
By combining innovation, transparency and security, Ringover offers a powerful and visionary solution that truly stands out in the market. We simplify communication, increase productivity and eliminate inefficiencies.
– Ringover integrates with various enterprise tools, such as CRM and sales platforms. How have these integrations benefited your customers in terms of productivity and data management?
Disconnected tools slow down businesses. Thanks to Ringover’s integrations, our customers can:
- Automatically log calls and interactions directly into their CRM, eliminating manual entry.
- Streamline workflows with intelligent call routing, task automation and AI-based reporting.
- Improve team efficiency by providing complete conversation history in one place.
- Improve visibility with real-time analytics and call performance tracking.
By bringing it all together, we help teams work smarter, close deals faster and serve customers better.
– Can you share any success stories where Ringover’s integration with other tools has had a significant impact?
One of the best examples is our partnership with AXA. Since 2025, we have equipped hundreds of AXA agencies, improving their customer communication and operational efficiency by integrating Ringover with Salesforce. Key results include:
- Automated retrieval of customer data during calls, eliminating manual input and improving personalisation.
- Continuous inter-office call routing, ensuring that no call goes unanswered, regardless of agent availability.
- Full call traceability, enabling better tracking and case management.
- Self-managed system configuration, allowing quick adjustments to be made without external assistance.
- Increased productivity, thanks to the integration of all your communications into your own systems and CRM.
Ringover helped AXA streamline processes, improve service quality and increase overall productivity by creating a more connected and efficient workflow.
– Ringover’s call centre solution has been recognised for its ease of use and functionality. What specific features have been most valued by your customers?
Businesses want powerful tools without complexity. That’s why our call centre solution is based on:
- Live monitoring and coaching-supervisors can listen in, whisper advice or take over calls, as well as use recordings and Speech Analytics data to coach their teams afterwards.
- Intelligent automation-IVR, queue management and call distribution adapt to demand.
- Omni-channel support – seamless transition between voice, SMS, social media, WhatsApp…
- Actionable insights-AI-based voice summaries and analytics to track and improve team performance.
Ringover makes enterprise-grade call centre technology available to businesses of all sizes.
– What role does automation play in Ringover’s solutions and how does it help businesses improve their communication processes?
Automation is at the heart of efficient, high-performing teams. Ringover improves workflows with:
- AI-based call summaries and speech analytics-information generated instantly after every conversation.
- Predictive dialing-automatically connects sales reps with the right leads at the right time.
- Intelligent call routing-ensures calls reach the best agent, reducing wait times.
- Automated data entry-integrates with CRMs to track every lead interaction.
- Intelligent cost optimisation-Artificial intelligence routes calls efficiently to reduce costs.
By automating repetitive tasks, businesses save time, reduce errors and focus on what really matters: building relationships and driving growth.