AI technologies are revolutionising how retailers personalise shopping experiences and optimise customer service, says guest author Gabriel Frasconi from Freshworks.
TECHNOLOGY POWERING BUSINESS
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Artificial Intelligence in Sales
Salesforce is launching two new AI-driven agents that work autonomously to support human sales teams by handling routine tasks and enhancing their effectiveness.
Chatbot Evolution: On the Way to the Modern AI Agent
The targeted use of generative AI in customer service can take CX to a new level, says Matthias Göhler from Zendesk.
Hyper-Personalisation: Customer Service Rethought?
Generative AI can precisely capture the behavior and preferences of individual business customers and respond to them immediately, says Robert Rosellen from ServiceNow.
Personalised Customer Approach: Why Companies Should Listen First and How AI Can Help
Companies need to listen carefully in order to better understand customer needs and address customers in a targeted manner, says Carina Kern from Twilio.
Voicebot: Morgan Freeman Ahead of Ryan Reynolds and Taylor Swift
A survey in the USA shows that customers can very well imagine interacting with a virtual customer advisor - if it has the voice of their favorite celebrity.
Web3: Turning Point for the Internet
The evolution of Web3 promises new innovation and growth opportunities for businesses, says Raymond Xiao of Alibaba.
Digitisation: From Isolated Solutions to a Holistic Strategy
Resilience and adaptability: This can be achieved with digital business processes as well as data and algorithms, says guest author Hanna Kamijo from ServiceNow.
Artificial Intelligence Advises Otto Customers
With the help of generative AI, the online retailer wants to improve product advice for its customers.
Only Five of the DAX 40 Companies Use Chatbots
GISMA study: E.ON and Volkswagen offer the most contact options.
Dr. Oetker: Data Moves Customers to Center Stage
More than 100 years ago, Dr. Oetker focused on customer needs with small bags of baking powder. The company is continuing on this path digitally as well.
Successful Outsourcing: These Factors Make the Difference
Demand is on the rise: More and more companies want to outsource, but almost every second venture fails, warns Jürgen Thom of Snubes in a guest article.