Xiaomi is Going All In on Electric Car Market

Xiaomi is entering the automotive market. It has announced the pre-launch of its first car, named Xiaomi SU7.

This vehicle is a “full-size, high-performance green technology sedan”, according to the description given by its creators, who want to “redefine the technology of the automotive industry”. It is not for nothing that Lei Jun, founder, chairman and CEO of Xiaomi Group, explains that his company “aims to become one of the top five global automakers”.

Xiaomi SU7 features an intelligent chassis control algorithm fully developed by the Chinese company, with intelligent multi-dimensional sensing capability and global synchronised control. It integrates apps, hardware and the CarIoT ecosystem open to third parties.

The car is the first product from Xiaomi EV, which has invested more than 10 billion yuan in research and development and has a team of more than 3,400 engineers and 1,000 technical experts.

Its home-grown technologies include HyperEngine V6/V6 and V8 electric motors, an integrated CTB battery, Xiaomi Die-Casting T9100 die-casting technology plus patented Xiaomi Titans Metal material, Xiaomi Pilot Autonomous Driving and an intelligent cockpit with “human-centric” interaction architecture and tablet-like interactive experience.

Xiaomi announced in late October the move from a “Smartphone x AIoT” to a “Human x Car x Home” ecosystem, with cars as a crucial component.

The ultimate goal is to “create a dream car for the new era of the automotive industry: a vehicle that is aesthetically pleasing, pleasant to drive, comfortable, intelligent and safe”