Zaltor: ‘We Are the Opposite of the Volume Wholesaler’
The Spanish wholesaler, which ended its fiscal year with a 15% increase in turnover, wants to consolidate its local business and begin its expansion in Latin America in 2025.
Zaltor continues to grow and increase its share in the Spanish market with a selection of manufacturers that is expanding beyond managed services, the seed which began its journey as a wholesaler.
In fact, Daniel Valenzuela, CEO of Zaltor, explained in a specialized press meeting ‘this segment continues to be the most profitable for the company, but we continue to focus on going beyond the mere all-inclusive managed services package to deliver more value and greater scalability with no need for resources to increase at the same rate’. This will enable Zaltor to increase the profitability of its operations and consolidate its revenue in the double digits.
As part of the wholesaler’s growth, who recently announced a 15% increase in turnover in 2024, are areas such as cybersecurity, which is gaining a lot of weight in its offering, and more recently cloud services, where the alliance with Akamai promises to bear fruit very soon.
Indeed, Akamai is one of the main additions to the company’s portfolio, yet not the only one. The managers wanted to highlight manufacturers such as SOTI, Atera or Avast to form an increasingly balanced offer.
Zaltor currently has more than 20 alliances that allow it to diversify its business, through discovering synergies between them so that its 1,500 partners can provide customers with multiple options according to their operational needs.
In this regard, Joaquín Malo de Molina, COO of Zaltor, outlined its strategy for finding new alliances among existing manufacturers, they must have: enormous business potential, a gap in the existing offer and, last but not least, be developing disruptive technologies.
The executive recognised his commitment to current partners and his predilection towards them: ‘It is better to grow with the partners we already have than with new ones. We are the opposite of a volume wholesaler’.
Zaltor held its first MSP Day in November last year, bringing together its main business partners. We were there to tell the story.
Entry into new markets
The wholesaler confirmed that 2025 is full of challenges, such as the consolidation of its workforce, which continues to grow and verticalise in order to offer better service to its partners. In this way, it has been creating different departments such as Marketing, Operations, Product, Sales… and is currently modelling a new figure for international markets.
Valenzuela wanted to announce the expansion to Portugal and Latin America, a region with great potential to be reached gradually by disembarking in countries such as Mexico, Colombia, Chile and Brazil. For this purpose, the model will be to create headquarters that can work with different local partners who have a better understanding of these markets.
Consequently, Zaltor has set a growth target between 20 and 30 percent for 2025, realistic percentages taking into account the growing importance of the role played by managed services, cloud and cybersecurity in the digitalisation and technological modernisation of organisations as means of maintaining their competitiveness.
